Toncoin TON Powers Bored Ape Yacht Club’s NFT Sticker Launch on Telegram

The Bored Ape Yacht Club (BAYC) is bridging the gap between mainstream messaging and Web3 with its latest initiative—animated NFT stickers on Telegram. Available from June 20, 2025, these stickers are minted on the TON blockchain, transforming casual digital expressions into tradable assets. Users can purchase them using Telegram Stars, convertible to Toncoin, eliminating the need for a crypto wallet.

This move taps into Telegram’s 900 million monthly active users, mirroring earlier successes like Notcoin and DOGS in the platform’s Sticker Store. By embedding NFTs into everyday communication, BAYC isn’t just expanding utility—it’s cultivating a secondary market for digital collectibles. The strategy underscores a broader trend: NFTs evolving beyond art into functional, community-driven ecosystems.